Must My Wannabe Influencer Pal Stop Exploiting People for Material?

The Prosecution: Beth

At times I'm recorded while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, she feels the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the energy I spend assisting her make content.

I’m grateful that Marielle has helped me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It feels forced. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being filmed, altered, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on social platforms who pull off that style of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my way of offering access, providing her a chance to witness exclusive moments that could help her career in design too. That isn't leverage, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we make together can achieve: a foot in the door. I understand not all people likes being on camera, but sometimes spontaneity is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but friends support one another in small ways. I thought recording a clip now and then would be enjoyable for her. Creativity thrives in partnership, and having Beth around makes projects energetic and pleasurable. I never force her to participate in anything, and I would never intentionally humiliate her. But creating content jointly sometimes is part of how I record our time together.

I value Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a replacement for real connection: it’s just part of how I live my life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She must to honor Beth’s personal space.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it isn't for everybody. It’s nice she has assisted Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each setting clear boundaries around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Kevin Savage
Kevin Savage

Tech enthusiast and digital strategist with a passion for emerging technologies and their real-world applications.